Sunday, November 22, 2009

An early giving of thanks...St. Mary's Food Bank in Phoenix

“The giving of love is an education in itself” - Eleanor Roosevelt

It is hard to believe that Thanksgiving is just next week. On the past 2 Saturdays I've volunteered for St. Mary's Food Bank in Phoenix with my Meetup Group. It has been a nice reminder of just how many things I have to be thankful for this year. For instance, I have food in my pantry and a roof over my head. I'm thankful. Josh and I both have jobs and each other. I'm a part of a meetup group that's only purpose is to volunteer in our community and there are 927 members. Can you imagine? Almost 1000 people that want to give a helping hand. How fantastic is that? I'm thankful! So, last weekend I went to the actual St Mary's warehouse and helped pack overnight food bags on an assembly line. I was the pasteurized milk girl, adding a small carton of milk to each bag as it rolled by. As I worked, I pondered on how thankful I am to live in a country where anyone can find a meal if they need a meal and the big reason why this is possible is places just like this. St. Mary's Food Bank was the very first food bank globally. It was founded by John van Hengel in 1967. Their history is a fascinating story and encourage you to read more about it. "Keeping pace with the incredible upturn in need that has followed the poor economic climate and the huge rise in unemployment and underemployment, the Food Bank will distribute more than 65 million pounds of food in 2008-09 to meets the needs of the ever-rising number of Arizona's hungry - providing enough food into the community to provide nearly 300,000 meals per day."

This weekend I worked at a turkey drive, again for St. Mary's. "Every holiday season the Food Bank distributes thousands of food boxes to Arizona families. These boxes include a turkey and additional holiday food items as a way for families in need to enjoy the holiday season. Last year, the Food Bank distributed nearly 20,000 holiday food boxes." They are expecting to find the community needs to be far greater this year. I learned $.97 to every $1.00 that is donated goes directly to food. Can you believe that? That is efficiency! They are able to do this because of volunteers. In times like these, there are more in need and less from previous years able to give. So it is more important than ever that people volunteer and contribute when they can. The most heart warming moment today goes to a woman who donated 10 turkeys. She explained that she received a Thanksgiving food box last year and that she wanted to return the favor 10 fold. WOW! So, if you have a desire to help after hearing about this neat organization, you can go here to learn more.

Do you know what else I am thankful for? My aunt and my cousin are walking the Breast Cancer 3day this weekend in San Diego. I am so proud of them. I personally know how hard of a walk that is since I participated last year. My cousin posted on facebook, "blisters-check, tears-check, exhaustion-check....day one of the 3 Day Breast Cancer Walk down and I'm ready for bed, only to wake up at 5:30 in the morning and start up again!" Oh, do I remember that pain! I believe that they are still in need of more donations to reach their minimum requirements. They will be finishing up their long and arduous walk today. Congratulations ladies, I am so thankful for you two and proud of the work you have done!

All in all, in these difficult times, I am thankful to see so many people giving so much of themselves, their time, their energy, their funds and food, etc. Being an eternal optimist, I feel like we can make it through anything if we are generous and kind to our neighbors in the process. Giving a helping hand just makes the world a little bit of a nicer place. What are you thankful for this holiday season?

Saturday, November 21, 2009

New Soft Flex Trios Beading Wire Variety Packs Available just in time for the holidays!


Available NOW!


Ask for Soft Flex Trios Beading Wire Variety Packs at your local craft or bead shop!

Friday, November 20, 2009

New Free Project Idea - Knitting with Soft Flex Beading Wire

Thursday, November 19, 2009

November Spotlight on....

Wednesday, November 18, 2009

Bay Area Bead Extravaganza Recap


Guest Blogger: Brian Clark





November comes each year and brings one of our last big shows. The BABE Show (Bay Area Bead Extravaganza) is a show that takes place in Oakland, CA. This show is always a great experience as there are many vendors of all types that offer the shopper a truly unique shopping venue. Whether it is something for your own beading needs or a gift for someone else, this show has it all.


To top it off, there are also many classes for someone to learn something new or sharpen a talent that they already possess. I love this show as it is close to our own backyard in Sonoma and includes many of my friends as shoppers and vendors. It was truly a pleasure to see each one that attended and we thank you for helping to make the show such a huge success.


If you have never been, make plans for the 2010 show. I promise that you will will be quite pleased. Our Soft Flex Company family wants to thank show attendees and fellow vendors for another great and bead-a-full year of trade shows. Happy holidays!

Brian Clark is the Photographer for Soft Flex Company. Contact him at Brian@SoftFlexCompany.com.

Kumihemo with Soft Flex Beading Wire

Design by Sam Derrivan
Inspired by Ann Diker's Braiding for Beading, 2nd Edition, Pg 19

Click on the picture for a better view.

3mm beads in sterling silver, gold filled, copper & brass work in harmony. She tied a knot on either side to help form the proper shape. She finished the design off by using a pair of sterling silver cones and a magnetic clasp (we have several on sale this week). This design uses 24 karat gold Extreme Flex Wire woven on a kumihemo board. Did you know that you can use our wire on a kumihemo board? I did! You can also use it on the Diva Boards which are a USA made product.

It was great fun to make and I've received many compliments on the style and beauty of the bracelet. I would note that anyone trying the pattern should adjust measurements to fit their wrist and be sure to keep tension on the Soft Flex Beading Wire as you braid. - Sam

Tuesday, November 17, 2009

Braided 925 Sterling Silver Extreme Wire + CZs = My New Favorite Necklace


Guest blogger: Jamie Hogsett

I heart braiding Soft Flex Wire...


It seems that my obsession with braiding Soft Flex wire continues. This time, I paired 925 Sterling Silver Soft Flex Extreme Wire with some gorgeous CZs given to me by the nice people at Artbeads.com, who let me pick out a some pieces from their extensive CZ collection. I've never used these little CZ links, so when I saw them on the website, I was excited to incorporate them into a design. I choose the links and the clasp in Cognac, the pendant in Champagne, the briolettes in burnt orange, and the ovals in Chinese peridot. They're all warm colors - perfect for fall.

I had an idea of the design in mind before the CZs even arrived and as soon as I pulled them from my mailbox, I got started making up the piece. I used the Extreme wire for the bail of the pendant and to connect the center section to the two bezel links. After stringing a few more CZs on the other sides of the links, I used a crimp tube and crimp cover to attach two more strands of wire to the exhisting strand. The strands of wire braided together look like chain - the perfect delicate-looking, yet strong way to finish this design.

Jamie Hogsett is the Education Coordinator for Soft Flex Company. Contact her at Jamie@SoftFlexCompany.com or via her blog at jamiehogsett.blogspot.com.

Monday, November 16, 2009

For the Lady of the Castle of the Plucked Eye and Heart

Andrew Thornton Photo & Design

Hurry on over to Andrew Thornton's blog for some inspiration. Andrew used our Champagne Extreme Flex Beading Wire in his beautiful creation.

Saturday, November 14, 2009

Fashion Treands Abound

Us Weekly
November 9, 2009

InTouch Weekly
November 9, 2009

Big and bold is the way to go. Yellow says that loud and clear. I love yellow. I'm so happy to see so much of it this year.

And in other fashion news, I saw a nice link on facebook from the Crafty Chica about fashion that I thought I would share...

"Hillary Swank's portrayal of the flying ace has the blogosphere buzzing about feminism (in addition to groundbreaking flights, Earhart famously penned a missive to her husband-to-be eschewing any “medieval code of faithfulness”) and aviatrix fashion. Earhart popularized the women’s bomber (a jacket she sometimes slept in to emulate the broken-in, experienced look of her male counterparts), tweed menswear trousers, shag haircuts, and an anything-he-can-do-I can-do-better mentality—all ideas that were both ahead of their time and timeless."

Friday, November 13, 2009

Bay Area Bead Extravaganza is THIS WEEKEND


Bay Area Bead Extravaganza (BABE)
Dates: November 14 & 15, 2009
The Oakland Convention Center - Marriott Hotel
1001 Broadway
Oakland, CA 94607
10th Street & Broadway Details:
Saturday 11/14. 10am - 6pm
Sunday 11/15, 10am - 5pm
Admission: $7 ($2 off coupon available here)

The Bay Area Bead Extravaganza is practically in our own backyard. This lends us the ability to bring all sorts of items that can't make it to all of the other shows. Being that it is toward the end of the year, we also often times offer some awesome bead deals. Brian (Soft Flex Photographer) promised to post a guest blog next week with pictures for those that can't be there (like me).

Just in time for upcoming holidays, Soft Flex Company will bring fun filled Grab Bags to our upcoming shows through the end of 2009. For just $10.00 or $25.00 you can pick up a Grab Bag filled with great bargains at a fraction of the regular retail price. Pick one up for yourself and one as a gift for the beader on your list. Who knows what great treasure you will find!

Thursday, November 12, 2009

Making a floral necklace

Cyndi L design & photo

Wowza! This is gorgeous! You can find detailed instructions on the Beading Arts Blog. I think that this is such a gorgeous design. A big thank you to Cyndi for complimenting us by using our Soft Flex Beading Wire in her design. :)

Wow! Cindy Lietz wrote a beautiful review of our Soft Flex Trios Color Beading Wire on her blog, Polymer Clay Tutor. "Well I finally got myself some of that Trios Beading Wire that so many people seem to be talking about! And man is it beautiful! It's soft, drape-y and the colors are so yummy I have to keep a towel around, just to clean up the drool!"

Read Entire Review

Find our products at a bead or craft store near you! Ask for Soft Flex products by name.

Wednesday, November 11, 2009

Lucky Earth Necklace How To!


Picture from "Cut Out + Keep" website.

Check out this free craft tutorial using Soft Flex Color Beading Wire Trios! All products are available through Ornamentea! I love it.

Tuesday, November 10, 2009

Mystical Trios set, Citrine and Emerald wire in Beadwork Magazine


Guest Blogger: Jamie Hogsett

Beadwork Magazine, December 2009-January 2010 issue


Seeing the new issue of Beadwork magazine in the mailbox was a bittersweet moment for me. I'm always happy to see a new issue and become inspired as I flip through the pages. However, I was also a little bit sad because this is the last issue of the year, and therefore my last issue as a DOY (Designer of the Year) for the magazine.

I'll admit it though, my frown turned upside down when I turned through the issue and was reminded of the fact that I have three projects in the issue. I turned everything in so long ago that I had forgotten all about them. Seeing the projects in print is a very pleasant discovery!

First off is The Challenge department. When I worked for the magazine, organizing The Challenge and making the jewelry was one of my favorite parts of the job, so I was delighted when editor Melinda Barta asked me to participate in this issue. I love the beads and findings that were contributed, especially since I love orange and green. Even cooler was the fact that the beads perfectly matched Citrine and Emerald Soft Flex Wire, so I was able to incorporate them into the braided bracelet design.



Fast and Fabulous is another one of my favorite departments in the magazine. I founded this department and was happy to pass it along to Danielle Fox. She makes such gorgeous jewelry designs. The magazine did an expanded version of F&F for the holidays and it was so kind of them to ask me to contribute. I chose to use one of my favorite Trios sets: Mystical. I used eleven colors of Swarovski crystals on the three colors (Amethyst, Pink Tourmaline, and Spinel) of Soft Flex wire. I'm still blown away by how the wire colors make the colors of the crystals seem to sparkle even more.



And last but no least, my sixth and final piece as DOY for 2009. The Interconnections necklace is mostly seed bead work, but it does use both Soft Flex Wire in Heavy and Artistic Wire in non-tarnish silver to connect the peyote-stitched links. I love the colors of this necklace. I can't wait to get it back from the magazine.


Jamie Hogsett is the Education Coordinator for Soft Flex Company. Contact her at Jamie@SoftFlexCompany.com or via her blog at jamiehogsett.blogspot.com.

Monday, November 9, 2009

Winner - Winner - Winner

Thank you to everyone who entered!
The Winner Is....BEVERLY!!!
Beverly follows the blog and is a friend on facebook! Yay Beverly! Woo Hoo!
(Won 5 Soft Flex Trio Variety Packs)

Lots of nice comments were posted about our beading wire, our Trios, our company, etc. I thought that they made a lovely wordle!

Added later - Blog Post from Beverly!

Wordle: Soft Flex Giveaway Feedback!

All 5 new Soft Flex Beading Wire Trios Variety Sets are available now! You can either purchase from your local bead or craft store or find them online.

Soft Flex Multi-Diameter Trios
Soft Touch Multi-Diameter Trios
Soft Touch .010 Very Fine Multi-Color Trios
Extreme .014 Fine Multi-Color Trios
Extreme .024 Heavy Multi-Color Trios

72 Hour Holiday Sale is starting today and will run into the first part of January. One of the best features of the sale is the Beadiful Mystery Packages! You will receive at least $100 in beads & jewelry making parts and pieces for only $25.00. These packages are stellar. They have been hand picked like beaders just like you. We are deeply discounting a variety of products over the next few weeks, including ott-lites this week!

Saturday, November 7, 2009

Social Media Continues to Grow and Prosper!

My little head is spinning this week with all of the possibilities!

The folks at Twitter, in their infinite wisdom, added a new feature this week that I love. You can organize the people that you follow into lists. I'm sure your thinking, how does one fall in love with a feature that is so simple? Not only was I able to organize the people that I follow, I can also access and follow other tweeters' lists as well. Check out the article below to learn more. It is a fantastic addition to a website that I really enjoy using. On Twitter, you can find me as @SoftFlexGirl & Soft Flex Company as @SoftFlexCompany! Follow us!

Twitter lists and real time journalism
Editor's note: Pete Cashmore is founder and CEO of Mashable, a popular blog about social media. He is writing a weekly column about social networking and tech for CNN.com.

10 ways you can use twitter lists
by Sarah Evans of Mashable

Looking for Beading and Creative Types on Twitter?
Follow my list!

Over at Google, they are working on the Google Wave. I watched part of a demo for it this week and was thrilled. Being that I telecommute, almost all of my communication is via email. Email can certainly use an upgrade. It felt like Google Wave was a nice mix of emails, instant messaging and google documents. SWEET!





Friday, November 6, 2009

Glass Challenge - Create Jewelry Out of Recycled Materials


Are you ready for a challenge?

Soft Flex Company is teaming up with the Glass Challenge to bring you a really neat contest. You must use the world’s first eco-friendly beading wire, Extreme Soft Flex Wire in any diameter & color. You must create a pendant, bead or beads using recycled materials. You may mix in other beads: crystals, gemstones, glass, etc but at least one item in the design has to be a recycled product. To learn more about this challenge and the prizes, drop by their website.

Thursday, November 5, 2009

Giveaway - Enter To Win New Soft Flex Beading Wire Trios Variety Packs


Click to learn more about our latest giveaway!
Winner to be announced on 11/9/09.

Flex Your Creativity Beading Contest - Voting Continues!

Contest Entry by Sharon Olivia Marchant

Contest Entry by Dawn O'Bryan-Lamb

Contest Entry by Christine Maher

Contest Entry by Erin Klein

Contest Entry by Randi-Sue Deckard

Have you voted yet?
Now is your chance to help us choose the winners. You can also see some really interesting ways to use the Soft Flex Trios in your next design. The banner ads above are currently running in a few prime locations around the internet. Stay tuned for 2010 details, when you can enter to win and have your name and design posted in print and web advertising!

EASY 5 QUESTION SURVEY ABOUT THE CONTEST!

Don't have time for a survey, please feel free to leave your comments here on the blog. What did you like about the contest? What did you not like? Did you feel inspired seeing the entries? Do you like the concept of a live vote? I want to hear from you - anything and everything that you might like to say about it. :)

Wednesday, November 4, 2009

Oprah Winfrey

Picture from Oprah.com

I love Oprah. I have for most of my life. I don't watch her everyday or read each of her magazines. I'm not a crazed, obsessed fan. But I have a deep respect for her body of work and think that she has brought subjects to light that others dare not touch. I think that much like many women worldwide, I identify with her struggles and point of view. I want to leave this world a little better for my having been in it. I want to be the best me that I can be, but sometimes fall off the wagon. For being so rich and so famous, she is still very much accessible. I think that this is what makes her unique.

At any rate, she had one of her more fun shows this week. It was all about the perfect pair of boots, handbags and accessories. I thought that I'd share some of the eye candy.

Tuesday, November 3, 2009

Paper Boxes for Holiday Gifts


Guest blogger: Jamie Hogsett

Learn to make paper boxes for a completely handmade holiday.


Years ago, my grandma taught me how to make boxes using only paper and scissors, and my cousins and I made lots of paper boxes to hold our treasures. I'd forgotten all about them until last year about this time, when Lorelei posted that she made several to use during her jewelry sale. Somehow my brain still remembered how to make them and I made several to use for gift-giving as I have a rather large stash of patterned papers. I gave Sara a box full of brass findings and I think she was most excited about the box as she's asked me multiple times for instructions on how to make them. Here you go, Sara, just in time for this year's holiday season. Enjoy!

To make a box, you'll need scissors and two pieces of square patterned paper. The paper can be pretty much any size, as long as it's square. I've made boxes using paper as large as 12"x12", as small as 4 1/2"x4 1/2", and several sizes in between. The example shown here is with 12" paper.

Turn the paper patterned side down and fold it diagonally in half. Unfold.

Fold in half diagonally again in the other direction. Unfold. There are now lines running diagonally from corner to corner.

Place the point of one corner to the center of the paper and fold.

Repeat for the opposite corner. Unfold both folds.

Repeat with the two remaining corners. Unfold. There are now lines that form a square in the center of the paper.

Place one corner to the center of the square line opposite the center of the paper. Unfold.

Use the same point and place it to the center of the closest square line. Unfold.

Repeat the previous two folds for each corner of the paper. The folds will form a grid of small squares on the paper. All folding from here until the box is complete will be refolding the same folds, so you won't be making any additional creases in the paper.

Use the scissors and one corner of the paper to cut two complete small squares up from both the lines right of the corner and left of the corner, as shown below.


Repeat the cuts on the opposite corner.


Fold the two uncut corners to the center of the paper.

Fold the paper in to the center again.

Unfold the previous fold. Fold the points of the paper in.

Stand the two sides of the paper up so that they are perpendicular to the work table.

Hold the paper so that all corners are at 90 degree angles. Take one of the remaining corners and fold it up and over the folded in points. It is important to make sure the corners are at 90 degree angles so that the fold will properly and tightly hold.

Repeat with the last corner. Place one edge of the box down on the work table and firmly press down to help secure the box and all the folds of paper. Repeat with the other three sides. You may use a bone folding tool for this if you have one, but it isn't necessary.

Now one half of the box is complete!

Repeat using a contrasting, coordinating paper to make the bottom half of the box.

Have fun making these boxes in all sorts of sizes. The large box below was made with 12"x12" paper and has a finished size of 4 1/4" wide and 2 1/8" deep, perfect for necklaces. The small box was made with 4 1/2"x4 1/2" paper and has a finished size of 1 5/8" wide and 13/16" deep, perfect for a pair of earrings.
Jamie Hogsett is the Education Coordinator for Soft Flex Company. Contact her at Jamie@SoftFlexCompany.com or via her blog at jamiehogsett.blogspot.com.

Monday, November 2, 2009

New FTC Blogging Guidelines

Click to learn more about our latest giveaway!
Winner to be announced on 11/9/09.


This is a guest post written by Michelle Cohen, Partner with Thompson Hine. She is a CIPP, Certified Information Privacy Professional (by the International Association of Privacy Professionals) and you can read her bio here. She has put together a solid overview of the new FTC blogging guidelines.

On October 5, 2009, the Federal Trade Commission (”FTC”) adopted updated “Guides Concerning the Use of Endorsements and Testimonials in Advertising,” the first revisions to the Guides since 1980. These revised Guides will become effective on December 1, 2009. Importantly, the updated Guides address endorsements and testimonials in “new media,” such as blogging. Bloggers who fail to disclose that they received free products, goods or services from an advertiser may be subject to substantial penalties, although the FTC has indicated it will continue to focus its law enforcement activities on advertisers. We’ve provided here a short summary of certain key points in the FTC’s revised Guides; for the full text of the FTC’s action.

Full Article


Saturday, October 31, 2009

Happy Halloween

Click to learn more about our latest giveaway!
Winner to be announced on 11/9/09.

Happy Halloween!

Josh and I are spending a nice low-key Halloween at home. Josh has carefully picked out a few very scary movies for us to watch. I carved up a pumpkin to light and roasted pumpkin seeds for a salty snack to go along with our ever-so-bad candy stash. I love holiday traditions. I hope that each and every one of you has a spook-errific holiday.

Sweet Savings for Designers on Halloween!

Save 50% off our exclusive short strand gemstones
. Enter coupon code SWEET at checkout. Offer valid between Friday October 30, 2009 and Monday November 2, 2009 at midnight PT. This offer is not valid with any other discounts. If your purchase qualifies for two or more discounts, you will receive the best discount, but not a combination.

Shop Now
How to enter a coupon code
See sale email in your browser

Friday, October 30, 2009

Latest CPSIA Update from CHA

Click to learn more about our latest giveaway!
Winner to be announced on 11/9/09.

The CPSC has just issued its Interpretive “Statement of Policy: Testing and Certification of Lead Content in Children's Products”, October 2009. The positions taken in the statement are consistent with the interpretations and opinions previously provided by CHA.

Just in case you were wondering, all beading wire manufactured by Soft Flex Company is absolutely lead free. Our beading wire, with the exception of the craft brand Econoflex, is manufactured in the USA. We use superior materials in order to create superior beading wire.

Thursday, October 29, 2009

Handmade Holiday Jewelry Presents from Etsy & Artfire

Click to learn more about our latest giveaway!
Winner to be announced on 11/9/09.

If you don't have time to make your own holiday gifts this year, I suggest you check out some of the awesome and affordable options on Etsy & Artfire. Search for items that are tagged with "Soft Flex". You know that if the designer uses Soft Flex Beading Wire, they are probably big on detail and quality. You are sure to find an excellent present! Here are a few of my favorites...

"Autumn Calla Lilies - Forest Green"
Etsy Designer: cordsbyjenn

"Sterling Silver Duo Pyramid Charm Necklace"
Etsy Designer: plumjade

"Swarovski Crystal Gold Filled Strung Soft Flex Earrings"
Etsy Designer: DesignAndBeMary

"Autumn Fire Caged Bead Bracelet"
ArtFire Designer: AdrienneJewelryDesigns

"Seaside, turquoise, freshwater pearls, Balinese, sterling silver bracelet"
ArtFire Designer: Bellasia Creations

"Pretty Pastels - Glass Bead - Swarovski Crystals and Sterling Silver Bracelet"
ArtFire Designer: ChiTownCreations

Wednesday, October 28, 2009

Giveaway - Enter To Win New Soft Flex Beading Wire Trios Variety Packs



Yay! New Soft Flex Trios! Distributors and bead stores are placing their orders and receiving their product as I type today. Look for these products and ask for them by name in your local bead or craft store. These latest Trios are perfect for a holiday gift to the new beader in your life. The Soft Flex & Soft Touch Multi-diameter packages give you 10 feet in 3 diameters. Each spool clearly marks what each diameter is used for. So it is a great way for a newbie to learn about the diameters and what will work best for them and their creations. Love THAT!

Let's celebrate with a giveaway!
Win a package with all 5 new Soft Flex Trio Variety Packs!

To simply enter to win once, leave a comment with your name and contact email.

To enter more than once:
1. Click to follow this blog. See the follow tool on the right side. Note in your comment that you are a blog follower.
3. Click to follow @SoftFlexCompany on twitter. Note in your comment that you are a twitter follower.
4. Click to befriend Soft Flex Wire on facebook. Note in your comment that you are a facebook friend.
5. Click to subscribe to the SoftFlexGirl youtube channel. And again, note in your comment that you are a youtube subscriber.
6. Use the share feature to share this giveaway. See the little icon below - choose your favorite social network and share our giveaway. Please note where you shared our giveaway in your comment. I will enter you as many times as you share this blog post with your social network!

If you already follow or have befriended us on one or several of the listed options, please note that in your comment. You will still be entered more than once.

Winner will be announced November 9th, 2009 around noon (PST) when our big Holiday Liquidation Sale gets started. You have 2 weeks to spread the word. Anyone can enter except current and former Soft Flex employees. If you have any questions, please feel free to email Sara@SoftFlexCompany.com. Good Luck!

Tuesday, October 27, 2009

Soft Touch Very Fine in Black and White


Guest Blogger: Jamie Hogsett

A very fine necklace in Soft Touch Very Fine...


Here's a new four-strand necklace using Soft Touch Very Fine wire in Black and White that I was able to finish in New York. I usually don't recommend using the Very Fine for bead stringing, - it's made for bead weaving and bead crochet - but in this instance, it's more than okay. Each strand of the necklace is comprised of three strands of Very Fine braided together. Three strands of Very Fine = enough strength for stringing. One strand, not so much.

The Very Fine wire is so fine, that the three strands braided together are still thin enough to string Peruvian opal 10x5mm rondelles and 10x14mm ovals. The Peruvian opals are held in place with crimp tubes and crimp covers. Because the beads are moderately small, this necklace has a delicate look and feel to it, even with four strands.

I wore this necklace the last day of the show and it received lots of comments. I love the texture that the braiding gives the piece and the show attendees seemed to agree. Look for this necklace in the next few weeks as a free project idea in the School of Design. If you're interested in experimenting with the Very Fine, especially if you've never used this wire, I recommend using the new Trios set of Soft Touch Very Fine in Satin Silver, White, and Black. It's a great way to play around with fun new ways to use the Very Fine diameter.

Jamie Hogsett is the Education Coordinator for Soft Flex Company. Contact her at Jamie@SoftFlexCompany.com or via her blog at jamiehogsett.blogspot.com.

Saturday, October 24, 2009

Feeding my body & my soul

I am celebrating the end of week 4 of intense, morning boot camp. As with most, I struggle from time to time with my diet and exercise regimen. Things get busy, I travel, I eat out......eventually, I have a problem. So to get back on track my best friend and I have been meeting up every available week day morning for a faux boot camp. We committed to 8 weeks. We hike most mornings and sprinkle in some weight training here and there. We are building up our endurance so that we can tackle some of the big summit trails in Phoenix - Camelback & Piestewa Peaks. I can't say that I entirely love waking up at 6am each day, but I've managed to make it work. Spending time with Erin each morning is priceless. So yesterday, I hiked the majority of the Circumference Trail at Piestawa Peak. This is not for the faint of heart. It is long with some pretty nice climbing areas (3.2 miles / moderate level). I hiked for a little over 2 hours straight. It felt GREAT! I definitely think that I am well on my way to accomplishing the summit trails in a few weeks and I am already feeling the benefits of regular exercise.

In other news, I've been feeding my soul with a little volunteer time. Yesterday morning, I spent time at an elementary school in Phoenix. I helped with the AR Store. It is a program that celebrates kids reading by offering them prizes that are ranked by the amount that they read. It is always a fun day to spend in the library. I look forward to their next RIF day (Reading is Fundamental). I love reading out loud to the kids. It is always fun for them and fun for me too.

Today is "Make a Difference" day. Josh and I celebrated by volunteering together at Rio Salado Habitat Restoration Area, south of downtown Phoenix. There was an event for World Water Day. I got to spend the morning talking to children about the things that they can do on a day-to-day basis to conserve trees, water and energy as well as waste and pollution management. With all of the neat technological advances we have made over the past 200 years, come some basic responsibilities to not abuse them. Reduce, recycle & Reuse! Joshua explained water surface tension to little ones by letting them us a dropper to add drops of water onto the top of a penny. Most kids were able to add 30 drops to the top of a penny and see the water dome. They LOVED it. I even met a fellow beader who was also volunteering.

Now, I think is a good time for some rest and relaxation. I hope that you have a lovely weekend.

Thursday, October 22, 2009

SoftFlexGirl in the Big Apple


First and foremost, check out VAharoni's blog entry about her visit to the Soft Flex Glass Art & Bead Festival in NYC. It is always a joy to meet online friends in person. I was very glad to meet Valerie in person. I actually recognized her by necklace! She was wearing one of her Flex Your Creativity Beading Contest entries.

It is always a treat to visit New York for the Soft Flex Glass Art & Bead Festival (annual October). This year was cold and wet, two things that I am not accustomed to since I live in the desert. I can't say that I was particularly thrilled to tromp through the streets shivering and doing my best to hold my umbrella at just the right angle so that the wind wouldn't destroy it. But, I do have to say that Monday's weather made up for the 3 or 4 gray days. The sun was finally out and it was amazing how my whole attitude adjusted. I guess I am really, truly meant to live in the desert. I love sunshine. Rain or snow are okay for a short time, but I can't imagine dealing with it everyday.

The bead show itself was stellar. I'm not just saying that because I'm a Soft Flex'er. There really is a great mixture of different types of exhibitors at our NY Glass Art & Bead Festival. There is a little bit of everything and it makes it very fun to look around. I definitely felt inspired. I picked up a few choice items for my bead collection. Some Soft Flex gemstones. I'm absolutely in love with our short strands. It really makes buying nice gemstones affordable. I don't normally need an entire strand because I like to mix and match beads. This works out quite well for me. I also picked up seed beads from Jane's Fiber, an adorable owl and bird toggle from Green Girl Studios and then a few clasps from Soft Flex. The new FIT location was really nice.

Lisa Kan gave me the most gorgeous set of earrings. They are beautiful. I am so appreciative to have such talented and generous friends. Thank you, Lisa!!! Thanks to Andrew for his generosity as well. I'm so lucky!

We use vacation rental by owner to stay in NYC each year. Since we need a fairly large staff to pull off this show, we have found that this is the most affordable option for us. We usually rent 2 condos and split the staff between the two spots. This year, I was designated to stay in an apartment on 58th St., near Central Park. Unfortunately, the location didn't work out so the rental owner upgraded us into one of the many Trump Towers in Manhatten. It was on 70th Street and Riverside. Here is our subway stop at 72nd.....

My home for the week was on the 19th floor of the tall building at the end of the block. It was a nice walk home from the subway stop, when the sun was out on Monday when this picture was taken.

The best part of our apartment was the view. We had a gorgeous view of the Hudson River. Here is the sunrise view....

Here is the sunset view.....

I spent quality time with my cousin Loretta. She started attending Copper Union in Manhatten this fall. She has been in NYC for about a month and a half now. It was great to see her dorm room, meet her roommates, check out her neighborhood and shower her with winter items like hats, gloves and socks. I don't want her little fingers and toes to freeze off. She is from the desert just like me.

I also got a chance to visit with my boyfriend's brother and fiance. They live in the Bronx and always go out of their way to visit me in the city to have dinner and catch up. They are working hard on their wedding arrangements for a Tucson wedding on January 2, 2010.

All in all, I was cold from the weather but warmed by the love of friends and family. Gave and received gifts, shopped and ate too much good food, enjoyed the bead show and the view....life's not too shabby. The hardest part of traveling is missing Josh & Honey. I was really glad to be back home with them.

One last thing, our friends at the BSGNY are selling tote bags. I use mine all of the time. It is sturdy and fashionably chic for carrying around a bundle of stuff. It is lightweight and washable. So many tote bags look so cheap. Not these! They are really nice! It is only $30.00 plus shipping. All of us Soft Flex ladies love our tote bags. You should get one too and support the Bead Society of Greater New York.

Wednesday, October 21, 2009

October Spotlight on....

NEW Color by Margie Deeb - Autumn's Forgotten Palette Member
Designer - Melissa J. Lee
NEW Free Art - Printable bookmarks, gift tags, etc
Good Book - Stringing Style
Bead Seller - Elephant Eye Beads

SEE ALL HERE!

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Tuesday, October 20, 2009

Sophisticated Trios Necklace


Guest Blogger: Jamie Hogsett
Sparkling Necklace made with the Sophisticated Trios Set




I'm in New York this week, exploring the city with my mom and one of my cousins, so I wanted to show you a big, fabulous necklace that makes me think of this big, fabulous city. This has been a very popular necklace at the last few bead shows. It's made with lots of CRYSTALLIZED Swarovski Elements, including a huge crystal golden shadow pendant; lots of crystal beads in topaz, crystal copper, black diamond, Siam, and padparadscha satin; and crystal pearls in copper.

The bail is made with six strands of wire from the Sophisticated Trios wire set, two strands each of Coral, Onyx, and Antique Brass wires and a 3mm crimp tube. (I love 3mm crimp tubes - the fact that they'll hold more than a dozen wire ends at a time makes them super versitile.) There are also six strands in the necklace. Each strand is strung with an assortment of beads and the wire is wrapped around and doubled through certain beads (those with holes large enough to accommodate two strands) to add texture and dimention to the piece and to show off the colored wire. Look for this project (and instructions to make it) soon in the Free Projects section of the Soft Flex Company School of Design!

Jamie Hogsett is the Education Coordinator for Soft Flex Company. Contact her at Jamie@SoftFlexCompany.com or via her blog at jamiehogsett.blogspot.com.

Monday, October 19, 2009

Best Beading Tools For Jewelry Making - Professional Quality


I can't say enough about how wonderful our Soft Flex Professional Beading Tools are. Our branded tools are Made in the USA. They are available in short and long handles. These pliers and cutters are constructed of high grade alloy steel with ergonomic foam cushion handles. They have a lap-joint. It is really the details that make these tools so great. For instance, the chain nose pliers have a "eased inner jaw edge". This helps deter marring your wire when you bend wire.
Click picture for a better view.


I could toot our own horn about our cutters for hours, but I am obviously biased. Here is a testimonial from well known designer and artist Kate McKinnon on our tools. "The Soft Flex cutters are the single most valued tool in my studio. They have retained their precise edge after years of abuse, and are a joy to use. I really feel as if it is a lifetime tool. Hey, I love it so much that there is a close-up photo of it on the first page of my design workbook!" Our pliers and cutters are top of the line.
For beginners, we offer all of the basics at affordable prices. We are sticklers for quality. So even our $7.95 pair of pliers has been tried, tested and approved by our staff. Afterall, we are beaders just like you. Here are some of our most popular tool categories:

Bead Stoppers & Hold On
Chain Nose Pliers
Crimping Pliers
Cutters
Knitting Spools
Braiding Boards (similar to kumihemo)
Mats, Boards & Sizers
Rounds Nose Pliers
Speeder Beaders & Needles
Twist N Curl
WigJigs

These color tipped bead stoppers are a Soft Flex exclusive. The tips make them so much easier to use and keep track of.

Speeder Beaders are a precision tool. They guide the wire through a bead, quick and easy. You won't need this everyday, but it sure is handy to have one when you do need it.

Look for Soft Flex brand tools in your local bead store, craft store or online supplier. Soft Flex is a name that you can count on for simply the best products.

Sunday, October 18, 2009

Pictures from Glass Art & Bead Festival NYC 2009

What a fun and amazing show. It was so nice to see so many friendly faces. I've done fewer shows this year and really missed some of my bead show friends. Here are some of my favorite pictures....

Joan Miller Porcelain
www.joanmiller.com

Ghost Cow Glassworks
www.bronwenheilman.com

The Bead Goes On
www.beadgoeson.com

Lisa Kan Designs
www.lisakan.com

The Urban Beader
www.theurbanbeader.com

K. Gottfried, Inc.
www.kgottfriedinc.com

Soft Flex Gemstones
www.softflexcompany.com

Hedy, Esther & Leah
BSGNY
www.nybead.org

Free Make-It-Take-Its

Andrew
Green Girl Studios
www.greengirlstudios.com

Shoppers

Free Demos

Oriental Gemco
www.orientalgemco.com

Friday, October 16, 2009

NYC Glass Art & Bead Festival

TODAY, TOMORROW & SUNDAY - Hope to see a few of you there!

Details!

Thursday, October 15, 2009

FYC Beading Contest

Extreme Trios: Iridescent Plume Earrings by Andrea Pusillo
Submission for Flex Your Creativity Beading Contest

You choose the winners, vote now!
Winners announced December 1, 2009.

Thousands of votes have been cast, but we still have plenty of time to go. It is quick and easy to vote and you might even find a little inspiration in how to use the Soft Flex Trios in your next design, flexing your own creativity!

Stay tuned, we'll be posting a 2010 beading contest and it could be your design that thousands of people vote as the best of the best!

Wednesday, October 14, 2009

In Style Jewelry Inspiration



In Style Magazine
- October 2009
Subscribe
Shop Bib Necklaces

Statement necklaces seem to be more and more popular. It is so neat to see so many different types of materials working together in tandem to create these unique designs. It is so fun to mix and match. In Style always shows the hippest trends in jewelry designs. I suggest you subscribe and check it out.