Buy From Your Local Bead Store

9:24 AM

I recently had an opportunity to stop into some bead stores in a few different cities. I've always loved shopping in local bead stores, but I know that there are a lot of different options these days. Chain stores have well stocked aisles with beading materials and online stores are offering very competitive prices to the end user, directly. With the current economy not looking so hot, it is necessary to support your local bead store. No one has it worse than a small business in a time of economic crisis. And furthermore, imagine a world with no bead stores? No thanks!!!

Here at Soft Flex Company, we are a small business too. I think that there is sometimes a perception that we are a huge corporation, but that simply is not true. There aren't a lot of us, we just all work very hard. Soft Flex Company was started by a designer (Mike Sherman) who just wasn't satisfied with the status quo of using tiger tail in his designs. He dreamed big and created Soft Flex beading wire in .024 diameter. The first year of business was tricky. He and co-owner Scott Clark relied on the support of their local area bead stores in the bay area to get their footing in the industry. They have never forgotten and in exchange their staff has never forgotten just how important the stores were in our destiny as a company.

So having said all that, please put your zip code into our bead store finder and see what local bead stores you might have in your area.

Blog contributor Sara Oehler (the original SoftFlexGirl) is the Sales and Marketing Manager for Soft Flex Company. Find her on facebook or her blog. She'd love to hear from you! So, please feel free to leave comments or email her at

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