Tuesday, December 23, 2008

Thoughtful Tuesday!


Josh sent me a link to an interesting article today. It is called "For Craft Sales, the Recession Is a Help". It highlights something that I was thinking as we went into the holiday season. It is a Christmas to make gifts and your own affordable decorations. It is also a Christmas to stick close to home and support your local economy by buying American Made products. We are all in this together and the more we can lift and support our sister or brother, the quicker we can pull out of this together. I was surprised when I looked more closely and realized just how many Made in the USA products we (Soft Flex Company) sell. We sell a lot of them. Including Soft Flex Wire, Soft Touch Wire, Extreme Flex Wire, Metallics Flex Wire, Artistic Wire, Pro Tools, WigJigs, Twist N Curls, Knitting Spools, Crimps, Diva Custom Cord Makers, etc. Scott and Mike (owners of Soft Flex) have so many great qualities. I couldn't possibly list them all. However, the one that I think is important in this conversation is their desire to give a helping hand to entreprenuers. They were once just 2 guys with a great idea (Soft Flex Wire). They know how hard it was to get started and they have always been open to new and creative ideas. Anyway, the article was interesting and definitely left me thinking!

On another subject, charities are hurting this Christmas. It is up to each of us to do our part to make sure that our favorite good cause gets food, toys or money to fulfill the needs of their clients. Here is one of my favorite charities and is also where Josh works full time: CASS Homeless Shelter. Josh just set up a page for them on change.org. I think you can donate there. Without places like this, people would have nowhere to go to get back on their feet, get food in their bellies, blankets & shelter. I'm so thankful that Josh & his co-workers work so hard to run the largest homeless shelter in Arizona and that people who are down and out have a place to go for help.

Happy Holidays! Get your shopping and baking done because the holiday is upon us. :)

Friday, December 5, 2008

Econoflex for SALE!

Big news this week!!! We are now selling our Econoflex wire on the website. It is available in 7 GREAT colors. I love the color choices. Econoflex is available in 3 diameters: .010/Very Fine, .014/Fine & .019/Medium. I'm really excited to check out the .010/Very Fine. We've never had such bright and fun colors in the thinner diameters. This product line is not as flexible as our original Soft Flex and even more flexible Soft Touch. It is for craft projects and cost conscious designers. It only runs $2.99/30ft spool. So as you can imagine, the quality of hte product is entirely different than our other products. Having said that, Econoflex is great for lamp pulls, drape pulls, napkin rings, key chains, holiday ornaments, book marks, book/scrapbooking decoration, etc. I'm so VERY EXCITED!!!!

Check out what my friends are up to this week:

Jamie Hogsett created a list of books that will inspire you to bead, bead, bead.

Kristen Fagan just got back from her family cruise vacation, what fun!

Have a lovely weekend. I'm going to Tucson to see the ASU vs. UofA football game with Josh and his family. Then, I plan to check out "It's a Wonderful Life" on stage. Arizona Theatre Company has some great productions. I'm sure that this will be good too.

Wednesday, December 3, 2008

Winner - Winner - Winner


We have a winner! Anna (AKA Campbell) is our winner! Anna, please email your address to me at Sara@softflexcompany.com. I will get your book and wire out to you ASAP. Thanks to everyone for playing. Congratulations Anna!!!

Tuesday, December 2, 2008

Holiday Presents


Over the past few years I have purchased more and more of my Christmas presents online unless they are a local or handmade treat.

Here is why I shop online:

#1 CONVENIENCE - It is convenient for me to purchase online as many of my present recipients do not live near by. My family is sprinkled through out the western end of the U.S. Even my co-workers are sprinkled through CA, CO, AZ & NM. When you buy online, you can almost always find a free shipping offer.

It is totally convenient to buy from my living room. I can comparison shop, check out consumer reports as I choose my items and I don't have to fight the crowds in the store. I was horrified to read about the man who was trampled in a Long Island Walmart on Black Friday. That isn't likely to happen in my living room.

#2 PRICE - Let's face it, there are GREAT deals online. If I buy my Mom's gift online, I can have it shipped directly to her. Since the shipping is often times free, I can get away with getting her gift delivered to her door step for no charge. That was not possible for me 5 or 10 years ago.

Here is why I like local favorites and handmade items:

#1 MEANINGFUL - I put my heart and soul into anything that I make. I really think about the recipient's likes and dislikes. I really worry over whether the red bead is right or if I should bake my famous ginger bread cookies instead of trying the new sugar cookie recipe that I just found. I love to print photos of a special moment and slide it into a holiday card. It is the little things that make for a meaningful present. And that is what makes my handmade gifts have so much more meaning than anything I could ever buy.

#2 MADE IN USA - Buying a local treat or buying products Made in the USA has a direct and necessary effect on our local economy. The more we all buy Made in the USA products, the more we give money to our brother and sister citizens. There are lots of local businesses that are really hurting this holiday season - so keep in mind your local bead store, local farmer's market or art festival for Christmas gifts. Look for a "Made in the USA" label.

Best wishes for a happy and meaningful holiday season!
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