Big news this week!!! We are now selling our Econoflex wire on the website. It is available in 7 GREAT colors. I love the color choices. Econoflex is available in 3 diameters: .010 Very Fine, .014 Fine and .019 Medium. I am really excited to check out the .010 Very Fine. We've never had such bright and fun colors in the thinner diameter. This product line is not as flexible as our original Soft Flex beading wire and even more flexible Soft Touch beading wire. It is for craft projects and cost conscious designers. So as you can imagine, the quality of the product is entirely different than our other products. Having said that, Econoflex is great for lamp pulls, drape pulls, napkin rings, key chains, holiday ornaments, book marks, scrapbooking, etc. I'm so VERY EXCITED!!!!
Blog contributor Sara Oehler (the original SoftFlexGirl) is the Sales and Marketing Manager for Soft Flex Company. Find her on facebook or her blog. She'd love to hear from you! So, please feel free to leave comments or email her at Sara@SoftFlexCompany.com.