Soft Flex Wire Of Choice Of Dr. Laura On You Tube

4:00 PM

For many years, Soft Flex Company has been the wire manufacturer of choice for Dr. Laura. She is a sweet person and designs jewelry strictly for charity. I was given a link today to a video series that she put together on In the 3rd segment ("The Creative Process") of her "Jewelry Series" she names our product and company by name as her wire of choice. Although this didn't surprise me as I spoken with her several times over the years, I thought it might be nice to share with all of you. You can see her stockpile of Soft Flex wire brands on the right side of her studio table - looks very similar to mine but far more organized. I definitely need her to come over here and alphabetize my stones. Wow! Woudn't that be nice!? She has raised $125,00-150,000 annual, over $1,000, 000 total for Operation Family Fund. Their mission: To assist the injured and families of the those who have been injured or killed as a part of the Global War on Terrorism, whether domestic or abroad, military or civilian, with financial grants for transitioning to their new circumstances and achieving financial self-sufficiency.

Blog contributor Sara Oehler (the original SoftFlexGirl) is the Sales and Marketing Manager for Soft Flex Company. Find her on facebook or her blog. She'd love to hear from you! So, please feel free to leave comments or email her at

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