Monday, January 31, 2011

Day 3 Cha

Tiffany Windsor - Aleene's Make-It-Take-It

Another great day! I am blogging from my phone, as I have been all week. So, I will keep it short and sweet. After I get home I will label all of the photos and link when appropriate.

Tomorrow is the last day. We have to head straight to Tucson for the Best Bead Show. Never a dull moment for us.
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Sunday, January 30, 2011

Cha Day 2

I attended 2 talks today. The first was by a gentleman from the US Department of Commerce. He spoke on international trade. Later in the day, Kristen and I enjoyed a second talk on social media.

I had the opportunity to do a few make-it-take-its. We stopped by and tested glitter transfers with the Crafty Chica at the I Love to Create booth. I decorated an awesome leather cuff from Chip Art. And, I love my new tool caddy from Everything Mary.

The lovely Stampington ladies dropped by for a quick visit and left us a copy of their newest title, Jewelry Affaire. It is gorgeous!

All in all, it was a really nice day.
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Saturday, January 29, 2011

Cha Day 1

Soft Flex Make-It-Take-Its using Soft Flex Craft Wire

Lisa with Beadtopia
Bead store located in El Segundo, CA

Lisa demonstrating the cool-to-touch light bulb.

DIY Video Talk

Bead Store located in Vallejo, CA

It was a wonderful day at CHA. It was a little stressful getting here. Joshua has pnuemonia. So I had to change my flight by a day, but he was finally recovering when I left this morning.

Our talented web graphic designer Kristen is here. She rarely goes to a show so it has been a real treat.
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First Place Winner - The Time Key By Tammy Johnsen

The Time Key
By Tammy Johnsen

Great news! Tammy is auctioning off her design, starting at $50. This lovely design captivated many. It received the most votes in our 2010 contest. I can see why, it is a beautiful mixture of soft/feminine and hard/steampunk. This design will now be featured in a few upcoming print ads over next Summer. The bidding started yesterday, 1/28 and will continue through until 2/9 at 6:30pm MST. You can place a bid on her facebook page or on her website. Now, wouldn't this make a nice Valentine's gift for someone special?

Friday, January 28, 2011

Simply the best beading wire on Etsy

Every once in awhile I drop in on etsy or artfire and do a search for "soft flex" in the handmade goods section. I get such joy in seeing where our product eventually lands. Here are a few of the many designs that I spied on etsy!

Seller - PlumJade

Seller - MoFunkDesigns

Seller - SubjectIIChange

If you are a designer and are using our products, I encourage you to list our product by name as a component  in your design. HSN uses our product as a selling point in their designs, why shouldn't you too? Plus, I can find you much more easily and enjoy your designs too! :)

Thursday, January 27, 2011

Ask Sara - Difference Between Extreme 925 Silver and Bright Silver

Question:  I wonder if you could let me know what the difference is between the Extreme "925 silver" and the Extreme "bright silver".

Answer:  The "bright silver" is our original silver plated variety. It has a stainless steel core. The "925 silver" is a newer version. It is a copper based product. The copper allows for more flexibility and also makes this product a "green" option as there is less waste created in the manufacturing process. Having said this, the "bright silver" is extra durable but a little less flexible. The "925 Silver" is a little bit more temperamental but definitely more flexible.

Wednesday, January 26, 2011

Spotlight on...1 Stop Bead Shop in Dublin, OH

Our featured online bead store for this month is 1 Stop Bead Shop.

1 Stop Bead Shop, located in the quaint city of Dublin, Ohio has a mission - to be the recognized leader in their local community as the go-to source for all aspects of jewelry making. To provide superior customer service, the broadest product selection and the most innovative classes, embracing the beginner to advanced student in a community environment that feeds the individual and promotes the art.

Designer - Andrew Thornton
Good Book - Ceramic Bead Jewelry by Jennifer Heynen

Tuesday, January 25, 2011

CHA Make-It-Take-It Keychains by Jamie Hogsett

As Sara said here, we'll be at the CHA show in just a few short days. This is our second show where we are doing MITI's in our booth, so if you're at the show, please come say hello! We'll be making bright and colorful key chains using Soft Flex Craft Wire. Hope to see you at CHA!!

Guest blogger Jamie Hogsett is the Education Coordinator for Soft Flex Company. Contact her at

Monday, January 24, 2011

Chain featured in Bead Trends

December Issue

I finally got a chance to flip through the latest Bead Trends last week and was so happy to see our chain featured in the December issue. The write up was so nice (click on the picture above to read it)! Thanks Bead Trends!

by Jamie Hogsett

Have you seen our chain? It is quite pretty and available in gold, silver and copper. Some of my favorite project ideas feature taking the chain apart and using the links as components as shown above.

Sunday, January 23, 2011

Saturday, January 22, 2011

Metal Stamp Giveaway on Pretty Things - Too Good To Not Share!

Ooh, ooh, ooh! Lori's doing a metal stamp giveaway on her blog and it is just too good to not share. Frankly, I wouldn't mind winning this set myself. I can definitely put them to good use.  Anyway, learn all about it on her blog, Pretty Things.

Ask Sara - Which diameter of beading wire should I use?

Question: Which diameter of beading wire should I use?

Answer:  I get this question so often. I thought that it would be nice to revisit this subject. Here is a simple, easy-to-read chart.

Basic Usage
Crimp to Use
Ideal for embellishing, weaving, crocheting and stringing very small beads.
Ideal for soft materials, seed beads and fresh water pearls.
Ideal all purpose wire. Great with glass, mineral, and metal beads.
Ideal for abrasive materials, large stones, lamp work and bracelets.

For more information, check out this wonderful post from June of 2009. It covers everything that you need to know about choosing the best diameter for you!

Friday, January 21, 2011

Winner Announced - Multi-diameter Soft Flex Beading Wire Trio

Sonoma, CA

And our winner this week is jeaninedavis99! Thanks to everyone who commented! Remember that I'll announce a new giveaway on the First Friday of every month.

Bead Store in Oregon needs your help!

Three Divas Beads is raffling off a stash of merchandise with a total retail value of $370.35. Proceeds will go to a family who recently lost their home and child in a tragic house fire. You can buy a single ticket for this raffle for only $2.50 or 5 for $10. Sometimes you don't have to give a lot to help out. Could you please make time to buy at least one ticket today. It is such a worthy cause and you have a chance to win a pretty great stash of beads.

610 1/2 N. Main Street 
Milton-Freewater, Oregon 

Thursday, January 20, 2011

New Elk Antler Beads

We have new beads online! We just loaded up some of our Elk Antler. This product has thus far only been available at shows and in our gallery. 

Elk Antler is one of the fastest growing living tissues. It can grow at a rate of two and a half centimeters per day. Like deer and moose, elk antler only grows on males. Elk Antler begins growing in spring and later becomes brittle and sheds in winter. The fallen antler is then consumed by other animals for it's calcium content. Elk Antler is covered and protected by a layer of soft skin called velvet. Velvet dries up and peels when the antler has reached it's maximum size.

Mohs' Hardness Scale: 4-6

Elk Antler (Cream/Tan/Brownish) is warm, neutral, and earthy. Elk Antler is made of bone. Elk Antler is helpful in calming anxiety, healing broken bones and regulation of body temperature. It may also aide with communication and the ability to understand. Elk Antler resonates with most people and is good for all.




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