bead show

International Jewelry London Show

1:42 PM

Above: Scott in front of the building that the show is in.

Here are aerial photos of the show from the snack stand from above so that you can sort of see the size, as well as some photos of Soft Flex co-owner Mike Sherman talking about our products with Walsh customers. Most of it is fine jewelry, gemstones, displays, etc. There are only really a few tool manufacturers and definitely nobody quite like us. It isn't small, but it is not HUGE. It is definitely a manageable size. The booths are really neat and ornate.

For a little history on our new UK Distributor - Walsh, they started trading in 1947 on a market stall in South East London and 62 years later they have showrooms in 3 locations and a catalog with more than 12,000 items. They offer training courses for jewellery repair, setting & rethreading. The 3 locations include: London, Birmingham and the head office in Beckenham. Scott, Mike & I have really enjoyed working with their sales staff at the show.

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2 fabulous thoughts ...

  1. The show looks really exciting! Would love to see it in person. Thank you for sharing the photos.

  2. It has been really exciting. We created quite a buzz about the Soft Flex. Although many have used the product, it hasn't always been readily available in all of the colors and diameters. Walsh is changing that by carrying the full product line. It is a big step in the right direction for beading in the UK!


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